The Elements of Email Marketing Campaign Design
A good email marketing campaign design results from several things.The first rule is to keep it simple, but if your email has only a flashy headline and graphics at the opening, but isn’t followed up with valuable content, then your results are likely to be less that you want. People avoid the ‘gimmicky’, so if yours is, you should consider a redesign as outlined below.
Start with a simple newsletter. The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review.Unfortunately, a regular email messgae will only hold the average readers attention for 4-5 seconds at best. So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. This now brings us to the ideal design of the newsletter or email.
The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time.Typical recipients actually open a small fraction of emails received, and even those are mostly only briefly scanned for content.People respond differently to advertising design, so it is critical that you have a good understanding of the audience you are trying to reach and that you design your message to appeal to them specifically.
Knowing that the majority of emails never get opened, you need to employ a subject line that will attract attention better than the rest to offer you any chance. Most email marketers personalize the subject line, as well as the actual body copy.Present you subject line in a way that cleary suggests something new and unique as a way of solving a key need or issue. Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold.Spend a period of time writing down the subject lines that have convinced you to open an incoming email. Review them to gain an understanding of why they made you decide to actually open the email.
The proper use of colors and graphics can also help call your readers attention to key communication elements and messages.In addition, use colors carefully by integrating them smoothly with the narrative, an be sure that the graphics that you use have a clear communication purpose, rather that to simply enhance appearance.Graphics and colors must be used only in a way that they clearly add to or enhance the message being presented.
Additionally, recognizing that you really have only 4-5 seconds to gain the attention of the typical email scanner, you need to present your copy in a way that the key elements and challenges of your message stand out quickly. Furthermore, they must be presented in a way that not only grabs attention, but also compels the reader to continue on to get even better information.
Finally, your email marketing message must convey a clear and compelling call for action from the reader. Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly. For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.
